Vorlesungsankündigung WS 2015/16: Introduction to Business and Information Systems Research (Master)

Die Professur für Wirtschaftsinformatik und Strategisches IT-Management von Prof. Dr. Nils Urbach bietet im laufenden Semester für Masterstudierende die Vorlesung "Introduction to Business and Information System Research" an.


The lecture “Introduction to Business & Information Systems Research” is designed to provide students with an opportunity to build up basic theoretical and methodological skills needed to conceptualize, conduct, and communicate their own research. To do so, the lecture will familiarize students with the essential triad consisting of topic, methods, and theories. While selecting an exciting topic is a fundamental anchor for research’s relevance, a research’s ability to provide rigorous results depends on a sound command of theories and methods.

In this context, theories provide the researcher a sound basis by summarizing current knowledge and allowing for a precise investigation and definition of their topic’s underlying phenomenon. They also provide the students with a theoretical lens to investigate their topics from the perspective they are most interested in. Complementary to this, methods afford the student with the ability to produce reliable results which allow her/him to derive both meaningful and trustworthy conclusion. This way they can make sure that their results are not only interesting, but also scientifically valid.

To support students in their preparation for their master theses, the course will introduce the most common methods used in business research by looking at examples from the Information Systems (IS) discipline. This includes how to carry out a literature review as well as qualitative (e.g., case study research) and quantitative (e.g, survey-based research) methods of empirical research. Furthermore, the design science paradigm will be discussed.


Vorlesung: Dienstag 10:00-12:00 Uhr; Beginn am 20.10.2015 (wöchentlich); Raum S 57 (RW I)
Übung: Mittwoch 8-10 Uhr; Beginn am 4.11.2015, danach folgende Termine: 25.11.2015, 2.12.2015, 9.12.2015, 20.01.2016, 27.01.2016; Raum S 62 (RW I)


Die Vorlesung kann im Masterprogramm BWL im Modul B1-6 (Forschungsmethoden) oder Ergänzungsmodul sowie im Masterprogramm Wirtschaftsingenieurwesen eingebracht werden. Es bestehen keine Zulassungsvoraussetzungen. Austauschstudierende sind herzlich willkommen.


Bitte tragen Sie sich in den elearning-Kurs ein.


Prof. Dr. Nils Urbach (nils.urbach@uni-bayreuth.de) und
Severin Oesterle (severin.oesterle@uni-bayreuth.de)

Den Syllabus zur Veranstaltung finden Sie im untenstehenden PDF.

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