Information Systems Guest Speaker Series with Dr. Martin Wiener on Monday, May 11th, 2015

Information Systems Guest Speaker Series with Dr. Martin Wiener on Monday, May 11th, 2015

In the context of our newly established “Information Systems Guest Speaker Series”,  Dr. Martin Wiener from the University of Erlangen-Nuremberg will give a talk entitled “Forced coopetition in IT multi-sourcing” at the University of Bayreuth. The guest speech will take place on Monday, May 11th, 12:00 – 13:00 in room S 61 (RW). No prior registration is required.

IT multi-sourcing refers to the managed delegation of IT projects and services to multiple vendors. While companies increasingly engage in multi-sourcing arrangements, theoretical insights into this important phenomenon are scarce. Drawing on the coopetition and multi-sourcing literatures, we introduce the concept of forced coopetition (i.e., the situation where a third party forces competitors to cooperate) to describe the vendor relationships in IT multi-sourcing models. As an illustration, we present the case of a global sports company that recently introduced a novel IT multi-sourcing model, which is characterized by high levels of both vendor competition and cooperation, i.e., high levels of forced coopetition. Based on a longitudinal case study, we discuss the factors that enabled the client firm to (1) foster vendor competition and cooperation as well as (2) manage the delicate balance between the two. Specifically, we find that vendor number and size, vendor onboarding, vendor business growth, and vendor learning played a critical role in the successful implementation of the multi-sourcing model. The study’s main contributions lie in providing a deeper understanding of how client firms can manage the delicate balance between vendor competition and cooperation in IT multi-sourcing, as well as expanding the theoretical basis of traditional coopetition to include situations of forced coopetition.

Martin Wiener is Assistant Professor in Information Systems at the University of Erlangen-Nuremberg (Germany), Managing Director of the University’s Dr. Theo and Friedl Schoeller Research Center for Business and Society, and Affiliated Researcher at the Stockholm School of Economics Institute for Research (Sweden). Martin studied Information Systems at the University of Erlangen-Nuremberg. After completing his studies in 2004, he spent a summer term at Harvard University, Cambridge (USA), and then returned to Nuremberg for working on his doctoral thesis. He received his doctorate in 2006 and won the dissertation award 2007 of the Alcatel-Lucent Foundation for his thesis on IT offshoring. From 2007 to 2009, Martin worked as a strategy consultant with an international management consulting firm in Munich. He was Visiting Researcher at the University of Canterbury (New Zealand), the Stockholm School of Economics (Sweden), and the University of Central Florida (USA) in 2010, 2011, and 2013, respectively. During the academic year 2013-2014, Martin acted as Program Director for a new MSc in International Business at the Stockholm School of Economics and was Visiting Faculty in the Department of Management and Organization (DMO). Recently, Martin accepted an offer for an Associate Professorship in the Information and Process Management Department at Bentley University in Waltham/Boston, MA (USA). He will join the Bentley faculty in July 2015.

Contact: Prof. Dr. Nils Urbach

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